How to check references if you’re hiring a publicist
Don’t get caught with the Publicist from Hell. That’s easy to do if you’ve interviewed several candidates in-depth, you’ve chosen your top candidate and want to get started, but you miss the critical...
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Strengthen your LinkedIn profile with benefits, value
One of my goals this year is to include in every piece of marketing copy I write, at least one value statement or benefit of using my products and services. I’m starting with my LinkedIn profile. When...
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Win a tour of the “Good Morning America” set
Publicity Hounds are tripping over reach other trying to claim a coveted spot as a guest on “Good Morning America,” a primo publicity hit. If you can’t get booked as a guest, the next best thing is...
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Dog Tweets–7 tips on how to write sticky, memorable blog posts
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Is using YouTube for business a mystery to you? Free cheat sheets + video training and 15...
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Dog Tweets – Twitter Self-Service Ads 101
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Twitter Self-service Ads 101. After spending a year in limited release, Twitter has...
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Online marketing tips galore in Red Hot Internet Publicity
I’m honored that book marketing expert Penny Sansevieri asked me to write the Foreword to her new book, Red Hot Internet Publicity. She’s one of my Publicity Hounds, and she presented two fabulous...
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‘Publicity expert’ can be your title if you do these 11 things
“Publicity expert” questions usually come from high school or college students, but sometimes from people who want to become publicists or PR pros. “How do become a publicity expert, or an expert in...
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Publicists: Grab a free listing in Writer’s Market Directory
Independent Publicists: If you need more clients, don’t miss this opportunity. Writers Market, which publishes the giant annual directory, is compiling its 2014 Guide to Self-Publishing, and needs more...
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A Southern Publicist’s Book Publicity & Marketing Secrets
By Lynda Bouchard The words you write will far outlive you. Make them memorable. I’ve always found comfort in stories. I love the way a story has the ability to fill our minds with mysteries or hard...
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How to Know When You Need to Hire a Publicist
Even though my job is devoted to teaching people how to generate their own publicity, two frequent questions I hear are, “How do I know if I need a publicist?” and “Where do I find a good one?” Stars...
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